Dortmund, Germany-September 22, 2024 —REJO, a pioneering global provider in the heat-not-burn industry, made headlines at InterTabac 2024, the world’s foremost event for the tobacco industry, by unveiling two innovative heating devices: the REJO AF1 and REJO Mate Air. These cutting-edge products, designed to enhance the HNB experience, underscore REJO’s commitment to technological innovation and global expansion.

A Showcase of Innovation

InterTabac 2024 provided the ideal platform for REJO to showcase its latest technological advancements to global users. The REJO AF1 and the REJO Mate Air heating devices garnered siginificant interest from attendees, including industry experts, media representatives, and consumers.

The REJO AF1 is a state-of-art heating device specifically engineered for use with granular sticks, including REJO’s proprietary tobacco granular sticks oices and herbal granular sticks TOZE. The device features advanced hot airflow heating technology, ensuring even and thorough heating of each tobacco granule. This technology not only preserves the natural tobacco aroma but also reduces the production of harmful chemicals, offering a richer and more satisfying smoking experience.

The REJO Mate Air, another highlight of REJO’s product lineup, is a compact and portable heating device designed for users who value convenience without sacrificing performance. Its advanced round heating technology delivers dense clouds and robust flavors, making it a top choice for both new and experienced HNB users. The sleek design and intuitive features of the REJO Mate Air have positioned it as a must-have device for on-the-go consumers.

Expanding Our Global Reach

At InterTabac 2024, REJO unveiled its ambitious plans for global expansion, building on its sucess in key markets. Having already established a strong presence in Southeast Asia with the launch of HOMER and SIU heated stick products in Malaysia and Indonesia, REJO is now focused on introducing its innovative products to new regions, including Europe and the UAE. These markets have been identified as high-potential for heat-not-burn(HNB) and are set to play a pivotal role in REJO’s international growth strategty.

A significantly milestone in this expansion effort was the signing of a Memorandum of Understanding (MOU) with a major client from the Czech Republic during InterTabac 2024. This agreement strengthens REJO’s presence in Europe, particularly in Italy and the Czech republic, where the brand has established key partnerships to strengthen its market presence.

A Vision for the Future

REJO’s presence at InterTabac 2024 and its ongoihng expansion efforts reflect the brand’s unwavering commitment to innovation, quality and consumer satisfaction. A REJO continues to push the boundaries of HNB technology, it remains focused on offering products that meet the evolving needs of smokers worldwide.

The positive reception at InterTabac 2024 and the impending global launches undercore REJO’s position as a leader in the HNB industry. With a strong foundation and a clear vision for the future, REJO is poised for the continued growth and success on the global stage.

About REJO

REJO is a global provider of heat-not-burn products, along with its own branded heating devices and heated sticks, recognized for the innovative technologies and global operational capabilities.

In collaboration with REJO Friends, we are committed to delivering an unparalleled user experience worldwide, offering a diversified product portfolio that advocates for the less harmful alternative, setting a new standard for mindful consumption.

For more information, please visit REJO online at www.rejonow.com or email newsroom@rejonow.com

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