Surabaya, Indonesia - October 11, 2024—REJO continue its global expansion with a significant debut at World Tobacco Asia 2024. As the premier Asian event focused on the next generation of smokers, this exhibition offered an ideal platform for REJO to highlights its innovative product portfolio and engage with the local market. Following the recent launch of the SIU heated tobacco sticks and XIU heating device in Indonesia, REJO proudly presents its full product lineup at this industry-driven event, further cementing its presence in the region.

Strategic Expansion in Indonesia

Indonesia, with its large smoking population and growing demand for reduced-risk alternatives, was a strategic choice for REJO’s first step in global operations. Ranking among the top tobacco-consuming countries worldwide, Indonesia represents a promising market for heat-not-burn products that offer a less harmful alternative to traditional smoking. With increasing awareness of the dangers of combustible tobacco, REJO’s advanced HNB devices are meeting this demand.

Furthermore, Indonesia serves as a gateway to the Southeast Asia, a region recognized for rapid economic growth and evolving consumer perferences. Establishing a strong presence here allows REJO to set the foundation for wider regional expansion.

Since the launch of the SIU heated tobacco stick and XIU heating device in early September, REJO has quickly gained momentum, establishing two key sales channels within local communities. This rapid market adoption highlights the growing demand for heat-not-burn products in Indonesia, a country renowned for its strong tobacco culture. Currently, REJO is currently offering a limited-time promotion: for 300K IDR, customers can receive one HNB device and five packs of HNB sticks. Additionally, the brand is preparing to expand its online services in full compliance with local regulations, complementing its in-store promotions and strategic collabrations with mobile service providers.

Showcasing the Full Product Range

For the first time,  REJO will present its entire product portfolio in Indonesia. Visitors to the exhibition will have the opportunity to explore a variety of REJO offerings, including the SIU heated tobacco sticks and XIU heating device that are already available in the market.

Additionally, REJO will be unveiling the kuanzhai X series products, a premium product line that deliver a pure and mellow experience, crafted with precision and care. The KUNGFU heating devices, which are compatible with the kuanzhai X series, will also be on display, offering consumers a seamless and sophiscated smoking alternative.

These new products further strengthen REJO’s position as a leading innovator in the HNB sector, providing high-quality solutions that cater to the evolving needs of smokers around the world. The kuanzhai X Series and KUNGFU devices embody REJO’s commitment to combining traditional tobacco craftmanship with cutting-edge technology.

Global Expansion and Future Plans

REJO’s participation in World Tobacco Asia 2024 is not only about showcasing products, it’s also signals the begining of the brand’s broader global strategy. With Southeast Asia identified as a key region for growth, REJO aims to build strong relationships with local distributors and retailers to expand its footprint even further.

World Tobacco Asia is an important milestone for REJO as we look to continue our growth in Indonesia and beyond. This exhibition is a chance for us to connect with industry leaders, partners, and consumers, and to share our vision for a future where smokers have access to less harmful alternatives.

About REJO

REJO is a global provider of heat-not-burn products, along with its own branded heating devices and heated sticks, recognized for the innovative technologies and global operational capabilities.

In collabration with REJO Friends, we are committed to delivering an unparalleled user experience worldwide, offering a diversified product portfolio that advocates for the less harmful alternatives, setting a new standerd for mindful consumption.

For more information, please visit REJO online at www.rejonow.com or email newsroom@rejonow.com