Dubai, UAE-December 14, 2024-REJO is exicited to enhance its reach and brand influence at the World Tobacco Middle East 2024, leveraging this strategic event to connect with new partners, unveil product innovations, and strengthen its foodhold in the heat-not-burn(HNB) market. This year-end exhibition provided a unique platform for REJO to affirm its commitment to the Middle East market while also gathering insights that will shape its regional and global strategies for the year ahead.

Showcasing Key Products and Expanding Regional Reach

At the exhibition, REJO will introduce the FARSTAR NSCs heated tobacco sticks, and the Mr. Yeah NF5100 heating device. These innovative products will be featured on the Buygro platform, enabling broader access for the retailers across the Middle East and further extending REJO’s reach in the region.

REJO has also solidifiled its presence in duty-free stores with the launch of oices heated tobacco products, designer for compatibility with the REJO TS40 heating device. Known for its sleek design, larger screen, and capacity for 40 consecutive uses, the REJO TS40 has become popular among travelers for its premium look and feel.

Strategic Partnerships and Regional Expansion

REJO’s market approach in the Middle East centers on eatablishing suceessful partnerships with distributors specializing in vaping, shisha, and tobacco. Through framework agreements with 35 initial global distributors, including CAHAN Tobacco International in the region, REJO is reinforcing its industry presence and professional credibility.

Building on its foundation in Dubai, REJO is also preparing to introduce its NISE+ heated tobacco products and USONIC heating device in neighboring markets. The USONIC device is distinguished by its fingerprint-proof finish, a convenient magnetic top cover for easy cleaning, and an accessible entry-level option for Middle East users interested in HNB technology.

Celebrating Local Culture and Enhancing Brand Engagement

Recognizing Dubai as a strategic hub for brand growth in the Middle East, REJO is committed to establishing a dedicated brand booth in the city and to expanding its investment in global talent recruitment. Reflecting its long-term vision, REJO aims to honor the cultural heritage of the region. During the event, REJO has arranged live performance on traditional instruments such as the qanun and oud, a tribute to local culture that undercores REJO’s dedication to community connection.

World Tobacco Middle East 2024 offers an invaluable opportunity for REJO to engage with partners, showdcase its cutting-edge products, and solidify its position in the global heat-not-burn market. Following recent participation in major international events, REJO continues to attract attention as an innovative and dynamic brand committed to delivering high-quality, culturally aligned products to users worldwide.

About REJO

REJO is a global provider of heat-not-burn products, along with its own branded heating devices and heated sticks, recognized for the innovative technologies and global operational capabilities.

In collaboration with REJO Friends, we are committed to delivering an unparalleled user experience worldwide, offering a diversified product portfolio that advocates for the less harmful alternative, setting a new standard for mindful consumption.

For more information, please visit REJO online at www.rejonow.com or email newsroom@rejonow.com

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